Marketing Lab

karl hayes
5 Star
We have been working with Carl West on a number of marketing and digital aspects of our business for over a year. His professionalism and astute dissection of our business has increased website and digital conversions by over 10%, without the need to increase new traffic. However, with the refinements he has suggested we achieved both exceeding our targets and our expectations. He is an absolute pleasure to work with and plays a key part of the team. The hidden benefit is the mentoring, training and education my team received as part of the process. First class, highly recommended.
Thursday 20th August 2020

Steve Perry
5 Star
Without doubt, the most professional and unique service of its kind. Carl West has an amazing ability to cut right through the noise that so often clouds a company's thinking and gets straight to the key issues. He is an absolute specialist and has, in my many years experience of working with him, the ability to completely transform a company's marketing, brand positioning, core focus and profitability. I cannot recommend this company enough. Get them in and take their expert advice before you spend your next marketing pound. You will be so glad you did - we were!
Wednesday 22nd July 2020

kevin baker
5 Star
I found Carl West (Marketing Lab Director) highly motivated and very knowledgeable in terms of his Marketing expertise that he was easily able to adapt to my business needs and budget. I would have no hesitation in recommending him for a drains up audit review and assessment of marketing needs.
Wednesday 22nd July 2020

Simon Barry
5 Star
Carl has been working directly with me for the last two years on the development of client brand and marketing strategies. His many years’ experience as a multi-channel marketer and ex agency owner has enabled us to handle large, complex projects and drive sales growth for both Shout and our client base. Carl is professional, extremely knowledgeable and fun to work with. I cannot recommend him highly enough. If there were 100 stars, I’d give them!
Monday 10th August 2020

Hannah Tweedie
5 Star
In the seven months we have been working with Carl so far, he has exceeded all of our expectations and truly provided vital expertise on all aspects of marketing strategy that we wouldn’t find anywhere else. Carl initially completed a full 360 analysis of our business and current marketing activity, including interactive workshops with the team, from which a comprehensive document was supplied detailing a clear strategy and way forward which will enable us to achieve our goals. Off the back of this report, Carl worked with us to create campaign plans, SEO and CRO strategies and a full 2021 yearly plan with defined action points. Since creating these plans Carl has worked with us to action them and in a few short months we have seen excellent results. Our organic traffic has increased by 46% through Carl's comprehensive on-page strategy. Our conversion rate has increased by 25% due an achievable CRO plan that took into our account our long term website plans. Carl has also provided valuable strategical assistance with brand positioning including a magazine advert series, social media strategy and planning for our new website. Carl’s expertise has been invaluable and his ability to clearly define a strategy with specific detailed outputs to be performed to achieve our goals has greatly increased the effectiveness of our marketing activity. Carl is a pleasure to work with and we look forward to working together throughout 2021 and beyond!
Wednesday 24th March 2021